Johnson’s presents its first ever Johnson’s BidaBest Squad Watch out for the newest Johnson’s kidfluencers and mombassadors on the rise
( From left to right: Michelle Lee, Marius Lee, Jolina Magdangal-Escueta, Vika Escueta, Kylie Moussa, Michelle Salcedo) Manila, Philippines — After months of searching for four outgoing and energetic kids, Johnson’s officially introduces its first ever Johnson’s BidaBest Squad who will showcase why using age-appropriate shampoo is important for kids like them. Last April, Johnson’s announced its search for its first-ever kidfluencer squad with the help of 90s hair icon and now celebrity mom, Jolina Magdangal-Escueta. Johnson’s celebrity mombassador Jolina along with her BidaBest daughter, Vika, showcased their awesome dance moves and healthy hair through their quick demo dance video that fellow moms and kids copied step-by-step to join the #JohnsonsBidaBest Challenge. Thousands of entries nationwide were screened and only 20 were chosen to move to the next round of challenges where they had to create a video on why they deserve to win a coveted spot in our Top 4. In the short vi
