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Johnson’s presents its first ever Johnson’s BidaBest Squad Watch out for the newest Johnson’s kidfluencers and mombassadors on the rise

    ( From left to right: Michelle Lee, Marius Lee, Jolina Magdangal-Escueta, Vika Escueta, Kylie Moussa, Michelle Salcedo) Manila, Philippines — After months of searching for four outgoing and energetic kids, Johnson’s officially introduces its first ever Johnson’s BidaBest Squad who will showcase why using age-appropriate shampoo is important for kids like them.  Last April, Johnson’s announced its search for its first-ever kidfluencer squad with the help of 90s hair icon and now celebrity mom, Jolina Magdangal-Escueta. Johnson’s celebrity mombassador Jolina along with her BidaBest daughter, Vika, showcased their awesome dance moves and healthy hair through their quick demo dance video that fellow moms and kids copied step-by-step to join the #JohnsonsBidaBest Challenge. Thousands of entries nationwide were screened and only 20 were chosen to move to the next round of challenges where they had to create a video on why they deserve to win a coveted spot in our Top 4. In the short vi

Sharp Philippines Announced the First Sharp Brand Ambassador 2022

 In celebration of its 40th year Anniversary, Sharp Philippines launched an online contest announced last October 2021 wherein contestants went through a series of online tasks from posting photos and creating videos using their Sharp products. Sharp received numerous participants and through the course of the competition, it was narrowed down to Top 40 semi-finalists.

After rigorous evaluation by the Sharp Team, they were able to determine the top 5 finalists. The five finalists were Joana Mesyl Saligumba, Iris Acosta, Pablo Rico Guevarra, Rose Ann Alejandro, and David Natividad.

Sharp Philippines announced Joana Mesyl Saligumba as Sharp’s newest brand ambassador last May 18, 2022 at the B Hotel in Alabang. She passionately posted photos and videos of Sharp products and how it impacted her life and her family. 

During the final round, Joana proved that she deserves to be the next Sharp Brand Ambassador. With her enthusiasm and passion for continuously endorsing Sharp to her current followers and to the public, she aims to continue uplifting the lives of Filipinos through promotion of Sharp products.

The grand winner received P100,000-worth of Sharp appliances and an exclusive one-year Sharp Brand Ambassador Contract.

The Top 5 finalists of the Sharp Brand Ambassador Contest(L-R): David Natividad, Iris Acosta, Joana Mesyl Saligumba, and Pablo Rico Guevarra.

“It was indeed a very meaningful journey with my ka40's & Sharp Philippines. I'm equally excited to say cheers to another fruitful experience as I now take the task of being your real-life Sharp Brand Ambassador for a year. Aja!,” Joana shared online.

As a Mom of four, she has proven that her love for her family is like nothing else in the world. She provided a balanced lifestyle with the help of owning reliable Sharp products. Joana is a full time mom and entrepreneur and is a solid user of Sharp products. Being the ambassador, she will be taking on an exciting journey sharing more mommy tips and practical advices using products of Sharp.

Celebrating milestones

Sharp Philippines would also want to convey heartfelt appreciation to everyone who took part in the Search for the Real Life Sharp Brand Ambassador Contest. Sharp team is thrilled to share this milestone with its continuous celebration of 40th year anniversary. 

The 5 Finalists with the Sharp Team(L-R): David Natividad, Amor Golifardo (Marketing Manager), Iris Acosta, Joana Mesyl Saligumba, Marlene Villarino (AVP-Marketing), Iris Negal (Product Marketing Manager), Rose Ann Alejandro, and Pablo Rico Guevarra.

Now, Joana is set out to officially endorse Sharp products. She will be releasing a series of video and photo contents that everyone can look forward to. Aside from digital platform, she will also be seen on some of the Sharp events in the future.

For more updates with the newest Sharp Brand Ambassador and Sharp’s upcoming promotion and events, make sure to like and follow Sharp’s official Facebook page.


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