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Mang Inasal Creators' Circle wins in 2023 Dragons of Asia

Mang Inasal , the Philippines' Grill Expert, was named Black Dragon winner in the 2023 Dragons of Asia for its Mang Inasal Creators’ Circle (MICC).   MICC, a first-of-its-kind, brand-managed influencer community composed of nanoinfluencers to megainfluencers from different parts of the country, was among the award recipients under the Best Brand Building/Awareness Campaign category.   “MICC is one of the biggest post-pandemic milestones for Mang Inasal as we bring the brand closer to the communities we serve,” said Mang Inasal President Mike V. Castro. "We thank all MICC members for their contribution in bringing all the great Mang Inasal updates to their followers. This Black Dragon win is a validation of the effectiveness of their efforts."   Created in March 2022, MICC is comprised of digital content creators across the Philippines. Among the members of MICC are top mommy influencers like by  Mommy Diaries PH  and  Mommy Hieds  as well as known TikTokerists, including 
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The Secret Christmas Garden at SM Southmall!

There is no better place to celebrate the holidays other than every Southies’ second home--SM Southmall. It is known for their larger-than-life, picturesque Christmas centerpieces that are perfect backgrounds for holiday photos. This year, SM Southmall unveiled their first ever experiential Christmas centerpiece! 



Abundant trees in varying sizes surround the whole display with a pathway leading to and unveiling the mystery of a secret garden. At the heart of the centerpiece is a 35-feet towering Christmas tree adorned with blooms and thousands of sparkling lights with giant elegant reindeers around it. Be transported to a Secret Christmas Garden at the mall’s Food Street Concourse. 





More Surprises in store! 


SM Southmall wants to bring back the joy of shoppers through fun and ‘southtacular’ activities you may safely enjoy (even with your kids)! Here are four ways you can fully enjoy Christmas with SM Southmall: 



The South Pole Express. Another first for the mall is their Christmas drive-thru experience with immersive displays and interactive moments that families can enjoy in the safety and comfort of their cars. Let us all aboard The South Pole Express starting December 1st!  


South Yuletide Markets. The Christmas bazaar will have a display of different knickknacks and gifts you can take home to the family. The South Yuletide Markets are there for the holidays so check them out at the Event Center and South Yard (near Door 4).


Santa’s Here! The pandemic cannot stop Santa Claus from visiting SM Southmall. He will be at the Door 4 driveway to bring the Christmas cheer to as many Southies as possible! Drive thru with your kids on December 24 – 25 and say hi!


The Big South Sale is also something to look forward to on November 19 – 21. Up to 70% off on festive finds! Check out some last-minute Christmas gifts for your family without the long wait and shipping fees! Get a chance to drive home in a brand-new MG ZS Compact SUV with every P3,000 single or accumulated receipts from any SM Southmall store. 


Spread the spirit of giving this Christmas and purchase a pair of Bears of Joy. Customers get to keep one bear and the other one will be donated to the kids of SOS Children’s Villages. Just drop by the Bears of Joy booth at the Food Street Concourse and purchase a pair for only P250 until December 25. 

Christmas may be celebrated differently this year but its spirit is still the same! Stay up-to-date on all the holiday fun and events happening down South! Visit @smsouthmall on Facebook and Instagram for more information. #SeeYouDownSouth 

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