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Give the gift of healthy and delicious homemade meals this Father’s Day!

Father’s Day is just around the corner and one of the best ways to show your appreciation for your dad is by cooking a delicious and nutritious meal made with lots of love.   “Dads are known to be very hardworking and put their loved ones first before themselves. This is why we, at Ajinomoto, would like to help in putting their health and happiness first this Father’s Day by sharing healthy but delicious recipes that they will surely enjoy,” said Roann Co, Ajinomoto Philippines Corporation (APC) General Manager of Corporate Planning and Public Relations.   Below are special recipes made healthy and delicious through the use of AJI-NO-MOTO® Umami Seasoning that helps in reducing sodium without compromising taste.   These recipes are part of Ajinomoto’s BawAsin® or Bawasan ang Asin campaign,  an effort that encourages consumers to reduce their sodium intake without sacrificing the deliciousness of their meals.   Ajinomoto has created a  BawAsin® section  in its official website. It provi

LOOK: Ajinomoto’s latest web series “Cooked with Love” brings viewers on a food nostalgia

Ajinomoto Philippines Corporation (APC)’s latest web series entitled “Cooked with Love,” reveals a heartwarming take on cooking as a shared love language among Filipino families.



Cooked with Love features interwoven stories of three generations of women who show their love for each other through sharing recipes and dining together.  Showcasing heart-warming stories of relationships and how cooking with love was made more memorable with AJI-NO-MOTO® Umami Seasoning. The series feature Tessie, the grandmother; Jenny, the mother; and Therese, the daughter. Viewers can watch the first episode, “Slurp,” and second episode, “Squeeze,” on Ajinomoto’s Cookmunity® Facebook page and Youtube channel. Meanwhile, the last episode, “Sniff,” will premiere this Saturday, July 10.


“Cooking food and sharing mealtimes are powerful in shaping wonderful memories with our loved ones. With Ajinomoto being a part of the Filipino cooking and dining experiences for more than six decades now, we want to help them relive and celebrate those feel-good moments through Cooked With Love,” says Roann Co, APC General Manager of Marketing and Public Relations.


Passing it on


“Slurp” tells the story of Mommy Jenny who shares their Nilagang Baka family recipe with her teenage daughter, Therese. The parallel scenes of two mother-daughter generations making the family recipe ties the episode together well. The cute and kilig first installment captures how love can be passed down from one generation to the next.



Paying it forward



“Squeeze” features the relationship between Therese and her grandmother Tessie. Viewers will see how cooking Arroz Caldo becomes Lola Tessie’s way of saying “I love you, apo.” It shows that cooking traditions persist because of people who care for and love their family.


Putting the pieces together


The concluding episode “Sniff” showcases food as a source of comfort in tough times and more importantly, in dealing with the constant changes life has to bring. It recalls how Tessie comforts her daughter Jenny since she was a child until now that she's a mother who is about to face a life-changing situation. Through it all, the women share their love while cooking and eating their classic Adobo recipe.


With community quarantine protocols urging Filipinos to remain at home, stories of familial love are sure to encourage Filipinos to express their feelings through food.  Cooked With Love lives up to APC’s Eat Well, Live Well promise in its pursuit to provide good food, better health, and wonderful dining memories to Filipino families with the help of umami, a nature-based ingredient that brings out the meaty, savory deliciousness, and deepens the flavor of food. For more information, visit www.ajinomoto.com.ph




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