A mom's search for a homeless, hungry lolo turns into a huge feeding program.


When a community of mommy bloggers came together to feed disadvantaged families in Tondo, little did they know that their project would turn into a huge food assistance program for hundreds of frontliners fighting COVID-19.




The Photo that Started It All

It was the first week of ECQ when Clara Alegria “Gie” Ramos, a PR and influencer management professional and founder of BrandBuzz PH, saw a video of an elderly man who said, “mauuna pa kami mamatay sa gutom bago kami mamatay sa virus.”


That image prompted Gie to send a message to her community of mommy bloggers, asking for any leads on how to help him. Eventually they found out that the man was originally staying at Roxas Boulevard and moved to the Delpan Evacuation Center in Tondo along with many informal settlers.

“I asked the moms if we can contribute P500 each so that we can feed the families at Delpan. Hindi madaling maglabas ng pera ngayon, pero maraming tumulong,” said Gie. With the P18,000 they initially raised, the real work began.

JM, a single mother, told Gie, “I can’t contribute financially, but I can help with logistics.” JM volunteered her home as a storage and dispatch center, coordinating with suppliers, cooks, and delivery riders.

When the blogger community received the photos of the grateful lolos and lolas eating the meals they sent, they were deeply moved. They felt that they needed to – and Can DO – more.

A Bigger Goal

Two of the bloggers who are nurses suggested to help medical frontliners, too. Gie sent out another call for donations, and this time more volunteers responded, as well as corporations. CDO partnered with BrandBuzz PH by donating food products, enabling the moms to cook home-style meals for many frontliners who are far from their families.



“There are about 5 of us volunteers who cook 50 meals each per day,” explained Krisha, a mom of two. “Then we distribute them to different government hospitals. With the project getting bigger, we needed all the help we can get, and CDO was one of the companies who answered the call. We would send pasta dishes topped with Danes cheese, and rice meals with CDO Funtastyk tocino – gustong-gusto ng frontliners ‘yun!”


Roadblocks and Rewards

With many restrictions under ECQ, there were challenges in the sourcing of ingredients and delivery. But the biggest challenge for the volunteers was physical and emotional exhaustion. Gie shared, “Pinagsasabay mo yung work from home, household chores, homeschooling, at yung feeding progam na full-time din. When my kids told me, you’re here but you don’t talk to us, I realized I was sacrificing my time with my family. But so were the frontliners, that’s why I can’t stop. But things got better once we figured out a system.”

“And when the doctors and nurses send their photos enjoying the food, seeing their joy and reading their messages make everything worth it. Nakaka-inspire,” mused Krisha.

For JM, her 7-year-old daughter also inspires her to keep going. “When I see her writing notes to the frontliners and praying for them nang hindi ko inuutusan – I know we are doing something right.”

What Collaboration Can DO

These moms attribute the success of the project to their supportive blogger community and corporate partners. To date, the group has raised over P1Million worth of donations. With over 50 volunteer cooks and growing, they plan to feed underprivileged families as well. “The task is much bigger, but with steady partners like CDO who are committed to working with volunteers like us in feeding our brave frontliners, we Can DO this,” said Gie.

Even in the darkest times, with the influence of compassionate individuals and the support of caring communities and companies, there is so much we Can DO together to make the world brighter.


Gone were the days when we keep albums in our homes. In this digital age, we store and keep them in memories in our digital drives and social media accounts. But it is also nice to have them in our coffee tables and scan through them from time to time. 

You can get your precious photos printed through Photobook. They print your photos in high quality materials which will last you a lifetime. This time, they are offering a unique way of putting your kids' pictures to life by personalizing it through their favorite Disney characters. 

Photobook brings the magic of Disney to your favorite memories with the launch of its collaboration with The Walt Disney Company Southeast Asia. In celebration of this partnership, they are giving away 1,000,000 “Kids Fun Books”, a new series of personalized photo books featuring Disney and Marvel inspired photo templates in the Philippines. With the Enhanced Community Quarantine extended in the country until the end of April, this gives parents opportunities to reconnect and bond with their kids through personalizing their own photo books.



“The collaboration with The Walt Disney Company Southeast Asia allows our consumers the ease and convenience to create unique one-of-a-kind-product personalization capabilities that offer our customers the ability to create their own stories and unique designs with over 100 product customers, especially during such times,” said Mr. Leow Wee Jonn, Chief Executive Officer of Photobook Worldwide.

Through this collaboration, customers can now immerse themselves in the world of Disney with their name, photo or quote personalized on their photo books and lifestyle products featuring their favorite Disney and Marvel characters. This series features all-time fan favorites Mickey and Friends, Tsum Tsum, Disney’s Frozen and Marvel characters. The collection will be available on a wide range of Photobook’s products such as photo books, sticker labels, notebooks, luggage tags, T-shirts, tote bags, baby bibs, photo magnets, laptop sleeves, tumblers and more.

The “Kids Fun Book” giveaway will be available to the public from now until 31 May 2020 and can be redeemed exclusively on the Photobook App. Details of the giveaway are available at https://www.photobookphilippines.com/disney/kids-fun-book.

Here is what you need to do:

6x6 FUNBOOK:

  1. Download the Photobook App
  2. Select KIDS FUN BOOK
  3. Choose the DISNEY template you like
  4. Choose 21 photos from your Gallery, Facebook, Instagram, or Google Photos 
  5. Adjust the position and order of photos if needed
  6. Edit your Back Cover Title and Subtitle
  7. Name your project and select the type of paper you want (Default paper is Premium Silk)
  8. Apply the code: FUNBOOK upon checkout
  9. Order and wait for your FUNBOOK to arrive


How long has it been since the start of this Community Quarantine? I have lost count on the days already but what I know is that most of us have been creative with our meals at home. I have my own share of creative recipes using relief given by our local government. Since we don't know when this will end, we might as well make use of our time at home and learn some more from the experts.

Mega Prime has signed up its newest ambassador—Chef Rosebud Benitez, a top-rated celebrity cook and hands-on mom who has become a household name for her mouthwatering recipes.

Known for her versatility as a chef, Chef Rosebud has always used Mega Prime’s wide array of high-quality products that has made cooking much easier for moms. “I always have Mega Sweet Chili and Oyster Sauce in my kitchen, because they can be paired easily with any dish. With Sweet Chili, there’s no need to think of a complicated dish,” she shared.

Both Mega Prime and Chef Rosebud are passionate about helping everyone come up with yummy dishes that the whole family will enjoy. That is why homemakers are looking forward to what the partnership between Mega Prime and Chef Rosebud has to offer.

During this enhanced community quarantine, Mega Prime is aware of the different sentiments of Filipino families in the kitchen at home. With this, Mega Prime is kicking off its partnership with Chef Rosebud through a Facebook Live cooking demo featuring healthy, nutritious and practical recipes to upgrade our everyday meals.

Happening on April 25, Saturday at 3:00PM, Chef Rosebud will be featuring some of her go-to Mega Prime products that can turn simple dishes into super meals that moms can do at home during the quarantine period.

Chef Rosebud joins Marian Rivera, who serves as Mega Prime’s main ambassador, in reaching out to moms. Together,  the two will add even more dynamism to the Mega Prime Mom Club,  which has been steadfast in its efforts to turn Filipino moms into savvy homemakers.

“I like the products of Mega Prime because the taste is very close to "panlasang Pinoy". They have a variety of products for all our cooking needs and offer value for money. You don't have to pay a premium but what you're getting is of premium taste, which is very important for price-conscious moms,” she said.

Don’t forget to tune in at https://www.facebook.com/MegaPrimeQuality and get ready to cook the yummiest but pocket-friendly dishes with Chef Rosebud and Mega Prime!


It has been two weeks since our Philippine government declared enhanced community quarantine in Metro Manila, as well as the nearby cities and provinces, yet the Covid19 cases are still rising exponentially. This is a pandemic case we are all not prepared for, starting from the government to the majority of the households, and even most parts of the world. 



Due to the enhanced community quarantine, many businesses are shut down, public transport is not allowed to operate, and there is a dramatic economic impact which is brought about by this virus. Those who really suffer in this pandemic economically are those who live by daily wages, minimum wage earners and those who are in the marginalized society. People have brought their despair, frustration, and distrust with how this pandemic is being handled by our government in social media. 


While most of us are battling to treat patients who are infected with the virus, frontliners braving the unknown every day, others extending help and showing generosity amidst the crisis, the majority of the Filipinos are slowly dying of hunger. I know this is not the proper time to point fingers at who is accountable, but please note that we are the ones accountable for how we live our lives. Again, the majority of us are not prepared for any of this, but did you know if most of us are just financially literate, we will not cry out loud and beg for any of the government and private sectors for help?  



Have you ever heard of the Emergency/Contingency Fund? Not many of us know this, we still choose not to save and prepare for this because of the old wife's tale coined with this idea. That's when you save for emergency fund, one if not, most of your family members will get sick. So saving is really not a priority nor practice to most of the households especially in the marginalized sectors. While others would say, they could hardly get by the day, they definitely cannot save up for the rainy days. Just take into consideration how many households have insurances? Those that pay and save up for their retirement? For their funeral? For the college fund of their kids? 


So what is this Emergency Fund and how much do we really need it? 

Emergency Fund--from the word itself, emergency. Life has a lot of uncertainties and we never want untoward things to happen, but it is always best that we are prepared. It may be a job loss, medical expenses or just basically anything that is an unforeseen circumstance that involves money. 

How much do we save for it? The first step is you need to determine your cash flow. Evaluate how much you can set aside to build your emergency fund. Then you need to determine your monthly expense. The amount of your emergency fund should be at least three to six months’worth of your monthly expenses. Of course, this will depend again on the lifestyle of each household. This should cover your monthly bills, rent, medical bills (anything that is not covered by insurance) and sudden indispensable expenses. 

Where do we save it? Emergency Fund should be in the form of quick assets. This can be deposited in banks. You can also use a portion of the funds to invest in stocks. But then again, it will really depend on you.

Please note that Emergency Fund is not supposed to be spent on leisure trips, dispensable expenses like (new gadgets). 

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