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We have often heard of “pivot” or “pivoting” in business. But how do we pivot our lives to fit the protocols and restrictions that come with these uncertain times? Plans are on hold. Activities have changed. More than a year into the pandemic, long-term financial impact continues to weigh heavily on many of us. Several segments of the population are hit harder than others. Some get by but some continue to worry about the uncertainties of the future. No matter where you are on that spectrum, SB Finance’s flagship product, Car4Cash, may help you pivot with ease. Get the extra cash you need to expand your business or pay for planned expenses such as tuition, travel, home repairs, and more.  Making loans easier for Filipinos SB Finance is a partnership between two Asian financial giants, Security Bank Corporation and Bank of Ayudhya (Krungsri) of Thailand, with a clear focus to help Filipinos from all walks of life. “We’re set to launch multiple products this year starting with Car4Cash, a

Joy #BestEverLife Salu-Salo celebrates the new Best Ever Joy washing 17,500 plates with just one bottle in San Juanico Bridge


With the launch of its new and best ever formulation, Joy, the leading dishwashing liquid in the Philippines, doubled its famous old record of number of plates washed with a single bottle. From 8,750 plates 20 years ago, 17,500 plates were cleaned with just one single 495 ml bottle of the new Best Ever Joy - covering the entire length of the San Juanico bridge and back.
“With our effort to continuously innovate Joy to help Filipino families achieve their Best Ever Life, we introduce the new Best Ever Joy that can wash more plates with just one bottle. This means more savings for families that they can use to lead their best ever lives. The Best Ever Joy is so good that its new formulation was able to clean 17,500 plates with just one bottle of Joy, doubling our own record of 8,750 plates 20 years ago,” shares Meir Yap, Dish Care Brand Manager at Procter and Gamble.


Joy celebrated this momentous occasion through the nationwide #BestEverLife Salu-Salo. The celebration first started on June 23, 2019, near the San Juanico Bridge. Joy celebrity endorser Michael V. was on site in San Juanico Bridge to lay down the 17,500 plates. Guest of Honor Mayor Elect Alfred Romualdez congratulated Joy on the launch of its new and improved product. The event was filled with scrumptious regional cuisines and delicacies, and featured festive song and dance performances by regional prides such as The Prodigals, Remo Tribe and the Rondayan.
Product experts established the new Best Ever Joy’s superior dishwashing mileage with experiment videos that showed the product’s new and improved reformulation -  a truly Zero Sebo* result. The new Best Ever Joy’s mileage was even demonstrated live by how just one bottle of the Best Ever Joy can clean all of the plates utilized in the salu-salo.
San Juanico Bridge was just the start of the celebration of the nationwide Joy #BestEverLife Salu-Salo. On June 24, 2019, celebrity mom Jolina Magdangal-Escueta led another celebration at Plaza Ibarra in Quezon City filled with festive Filipino delicacies and festival performances.
Media guests watched Michael V. via his San Juanico Bridge greeting where he showcased the incredible proof that 17,500 plates were washed by just one 495 ml bottle of the new Best Ever Joy.


Fellow celebrity mom Rufa Mae Quinto and mommy blogger Momi Berlin joined Jolina on stage to talk about how the new best ever Joy has helped them lead the best ever lives for their families. “I tried using a different dishwashing product in the past, but even though it was cheaper, we ended up spending more because we finished up one bottle so fast. When I use Joy, because the product is so concentrated, one drop goes a long way,” Momi Berlin shared.


As more and more Filipinos use the new Best Ever Joy in their homes, more and more are also discovering their best ever life. Be part of the #BestEverLife movement with the new #BestEverJoy!
The new Best Ever Joy comes in a limited offer of only P99 for the 495 ml bottle. Joy is available in all leading supermarkets and grocery stores nationwide.
For more information about Joy, visit the Joy Philippines Facebook page.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

*ZERO SEBO claim is based on technical and quantitative tests with 300 consumers in Metro Manila vs previous formula.



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