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Johnson’s presents its first ever Johnson’s BidaBest Squad Watch out for the newest Johnson’s kidfluencers and mombassadors on the rise

    ( From left to right: Michelle Lee, Marius Lee, Jolina Magdangal-Escueta, Vika Escueta, Kylie Moussa, Michelle Salcedo) Manila, Philippines — After months of searching for four outgoing and energetic kids, Johnson’s officially introduces its first ever Johnson’s BidaBest Squad who will showcase why using age-appropriate shampoo is important for kids like them.  Last April, Johnson’s announced its search for its first-ever kidfluencer squad with the help of 90s hair icon and now celebrity mom, Jolina Magdangal-Escueta. Johnson’s celebrity mombassador Jolina along with her BidaBest daughter, Vika, showcased their awesome dance moves and healthy hair through their quick demo dance video that fellow moms and kids copied step-by-step to join the #JohnsonsBidaBest Challenge. Thousands of entries nationwide were screened and only 20 were chosen to move to the next round of challenges where they had to create a video on why they deserve to win a coveted spot in our Top 4. In the short vi

Breakfast A Day Keeps #MalnutritionTraps Away





This 2019, I have a goal of eating right and I started it when we got back from our vacation until now. Last year, we slacked and I tolerated our unhealthy eating habits. We don't eat breakfast well. I let the kids eat whenever they just feel like doing so. This year, I see to it to prepare breakfast and make the kids eat to jump start their day. 


But, did you know that?

The country has been facing the rise on the number of underweight and overweight Filipinos for more than 20 years. The World Health Organization (WHO) defined this phenomenon as the “Double Burden of Malnutrition” or the “prevalence of both undernutrition and overweight in the same community, nation, or region.”



To address this problem, our government launched the Pinggang Pinoy® campaign in 2014. Pinggang Pinoy® is an easy-to-understand food guide showing proper food group portioning on a per-meal basis. This reflects the principles of MOderation, VAriety and BAlance (MOVABA) to promote healthier eating habits.

Solving the Philippines’ Double Burden of Malnutrition should be a collaborative effort between the public and private sectors as it is not an easy feat. With this, Ajinomoto Philippines Corporation partnered with government agencies to conduct education programs to raise awareness and promote the practice of Pinggang Pinoy® in malnutrition hotspots, where incidences of Double Burden Malnutrition are high. This training was given to homemakers/mothers who have malnourished (underweight, stunting, wasting, overweight and obese) school-aged children.

The pilot run resulted to improvements of the knowledge & attitudes of households related to the practice of Pinggang Pinoy® within target areas. However, behavior changes towards healthier eating habits remains to be a challenge. The program uncovered a number #MalnutritionTraps that some Pinoy households easily fall into. The following #MalnutritionTraps provide a picture of how unhealthy eating habits may lead to Double Burden of Malnutrition:

Overconsumption of carbohydrates. Voracious rice eaters can easily fill half of their plates with rice. Others have pandesal & noodles as regular meal deprived of other nutrients derived from a well-balanced meal.

Under consumption of vegetables and/fruits. It is common for some to be content with rice & meat to satisfy their hunger and skip/take insufficient amount of vegetables/fruits. Fact is, the variety of colors found in Glow foods are important sources of vitamins & minerals to sustain our energy & keep us from getting sick.

Overconsumption of protein. Typical Filipino “SILOG” meals include double serving of proteins (e.g. Tapa+Itlog, Tocino+Itlog, Longanisa+Itlog, Bangus+Itlog). Eating different kinds of protein is fine for as long as they are taken in moderation. We must also avoid protein dishes served high in fat, cholesterol and sodium. 

Here is a video that I know will surely be insightful to all of you. 


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