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Johnson’s presents its first ever Johnson’s BidaBest Squad Watch out for the newest Johnson’s kidfluencers and mombassadors on the rise

    ( From left to right: Michelle Lee, Marius Lee, Jolina Magdangal-Escueta, Vika Escueta, Kylie Moussa, Michelle Salcedo) Manila, Philippines — After months of searching for four outgoing and energetic kids, Johnson’s officially introduces its first ever Johnson’s BidaBest Squad who will showcase why using age-appropriate shampoo is important for kids like them.  Last April, Johnson’s announced its search for its first-ever kidfluencer squad with the help of 90s hair icon and now celebrity mom, Jolina Magdangal-Escueta. Johnson’s celebrity mombassador Jolina along with her BidaBest daughter, Vika, showcased their awesome dance moves and healthy hair through their quick demo dance video that fellow moms and kids copied step-by-step to join the #JohnsonsBidaBest Challenge. Thousands of entries nationwide were screened and only 20 were chosen to move to the next round of challenges where they had to create a video on why they deserve to win a coveted spot in our Top 4. In the short vi

NIDO® ADVANCED PROTECTUS® 3+, LOVE THAT PROTECTS



Parents are wired to keep a watchful eye over their children, making sure they are healthy and safe. Kids, on the other hand, would always want to go out, explore, and play with their friends. A child’s desire to explore out of arm’s reach usually sparks a semblance of fear in parents, prompting them to become restrictive of their little one’s day-to-day activities at times.

The reality is parents cannot be with their kids 24/7. There are times when they simply need to be away from their children to fulfill other responsibilities, like going to work and attending to household chores. The new NIDO® ADVANCED PROTECTUS® 3+ helps give them the confidence to do so, without having to worry about their little ones.

NIDO® ADVANCED PROTECTUS® 3+, Love That Protects

Loving protection like no other
NIDO® ADVANCED PROTECTUS® 3+ has Lactobacillus PROTECTUS®, with the probiotic strain L. Rhamnosus, which not only helps protect children’s tummies but also helps support their defense against pathogens in the upper respiratory tract.




#LoveThatProtects in action
In a recent event held at The Atrium, SM Megamall, NIDO® ADVANCED PROTECTUS® 3+ showcased how it helps moms show their children a love that protects through an aptly heart-shaped activity booth headlined by interactive parent-child activities.

For kids, moms, and even dads to join in the fun, they simply need to buy one (1) 370g pack of NIDO ADVANCED PROTECTUS® 3+ or 5+ from the nearby selling booth to get a set of three (3) wrist tags. Inside, they can win special prizes by evading the dangers of the forest through the sound-controlled game Shout for Love, hugging to catch yellow hearts at Catch the Love Bug, expressing their creativity by coloring templated artworks at Color Me Love, and stating their commitment through a mom and child handprint and answering the question “How do you show your love that protects?”

The different activities allowed the participants to demonstrate their creativity and teamwork, and at the same time, provided parents and their kids with an educational, fun-filled family bonding day with NIDO® ADVANCED PROTECTUS® 3+.

Catch the NIDO® ADVANCED PROTECTUS® 3+ Love That Protects booth at SM Megamall until tomorrow, 13 August. Watch out for announcements on Cebu and Davao legs.


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