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Teachable Moment With Kids: Needs vs Wants

My kids and I have a lot of bonding moments at home, especially now that we are in the second year of this pandemic. They have seen its effects, the limitations, and the people that have been due to the virus. This season is also a perfect time to teach the kids financial literacy since our business is affected during this pandemic. Since they were young, I started teaching them about money. As a parent, it is one of the primary life skills children must learn at home to manage their liquid assets properly. Even in their younger years, I let them use their piggy bank. Any coin that they get changes from the food they buy. They already keep it in their piggy banks.  But how soon must we teach our kids proper money management? As soon as my kid starts to count and recognize money and when they begin receiving monetary allowances, I should start teaching them the importance of money and how to manage it wisely. Before teaching our kids proper money management, they have to learn the diffe

The Fight Against Child Malnutrition Continues with United for Healthier Kids


The fight against child malnutrition continues as Nestlé Philippines kicks off the third year of United for Healthier Kids (U4HK), an advocacy aimed at creating public awareness and action on malnutrition among elementary schoolkids to give them a better future.

Initiated by Nestlé Philippines along with private and public sector partners, U4HK continues to provide nutritional education to parents, teachers, and communities to increase involvement in adapting healthier eating habits for the family.

“Cultivating healthy eating habits among kids is a global priority by Nestlé. In the Philippines, U4HK aims to help broaden Filipino parents and millennials’ awareness about the prevalence of child malnutrition, and the need to provide healthy everyday meals to Filipino children even with a limited budget.  The advocacy seeks to work with likeminded organizations and parents to develop creative ways to share, donate and volunteer,” said Paolo Mercado, Nestlé Philippines’ Senior Vice President for Communication, Marketing, and Innovation. 

The 8th National Nutrition Survey conducted by FNRI in 2013 reveals that 29.1% of children from ages 5 to 10 are undernourished. While this is a decrease from 2011 figures (32%), the number of malnourished children remains high and warrants immediate action. The research further shows that the prevalence of malnutrition is caused by inadequate intake of food, with more than half of the local households failing to meet the daily nutrient and energy requirements. All these set against the context of faster population growth, which further exacerbates the shortage of resources and poses a threat on the supply of food and on the nutritional status of households in the Philippines.  



“The real measure of development is how a country takes care of its children. U4HK represents the fundamental principle that all children have a right to be properly nourished to be able to reach their full potential. The responsibility falls on all Filipinos who want to make a difference in helping raise a healthier generation of children,” shared Mr. Mercado.

 To know more about U4HK, visit www.facebook.com/u4hkPH.

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About United for Healthier Kids
United for Healthier Kids (U4HK) is an advocacy initiated by Nestlé Philippines in partnership with FNRI (Food and Nutrition Research Institute) of the Department of Science and Technology (DOST), the country’s leading network ABS-CBN, Facebook and other institutions in helping address child malnutrition in the Philippines. It is a global partnership rooted in science, powered by creativity and united to help parents raise a healthier generation of kids. For more information, visit www.u4hk.ph and www.facebook.com/u4hkPH

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