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Mang Inasal hailed as ‘best-tasting chicken inasal’ in the Philippines

Mang Inasal   Chicken Inasal is recognized by Filipinos as the best-tasting grilled chicken in the country, based on a recent imagery survey conducted by a third-party market research agency. Held from November to December 2022, the nationwide study asked 800 consumers which grilled chicken they consider best-tasting, among other characteristics. Results showed that over 90% of the respondents pointed to Mang Inasal for having the best-tasting grilled chicken among 40 other brands the consumers were aware of.   “It’s inspiring to know that the people appreciate what we have been working hard for at Mang Inasal for the past 20 years -- which is to give our customers the best-tasting Chicken Inasal every day,” said Mang Inasal Business Unit head Mike V. Castro. “This will surely keep us going in serving more Ihaw-Sarap meals and Unli-Saya moments to all our customers.”     To mark this special milestone, a new  video advertisement  was produced, featuring Mang Inasal’s long-time brand am
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The Fight Against Child Malnutrition Continues with United for Healthier Kids


The fight against child malnutrition continues as Nestlé Philippines kicks off the third year of United for Healthier Kids (U4HK), an advocacy aimed at creating public awareness and action on malnutrition among elementary schoolkids to give them a better future.

Initiated by Nestlé Philippines along with private and public sector partners, U4HK continues to provide nutritional education to parents, teachers, and communities to increase involvement in adapting healthier eating habits for the family.

“Cultivating healthy eating habits among kids is a global priority by Nestlé. In the Philippines, U4HK aims to help broaden Filipino parents and millennials’ awareness about the prevalence of child malnutrition, and the need to provide healthy everyday meals to Filipino children even with a limited budget.  The advocacy seeks to work with likeminded organizations and parents to develop creative ways to share, donate and volunteer,” said Paolo Mercado, Nestlé Philippines’ Senior Vice President for Communication, Marketing, and Innovation. 

The 8th National Nutrition Survey conducted by FNRI in 2013 reveals that 29.1% of children from ages 5 to 10 are undernourished. While this is a decrease from 2011 figures (32%), the number of malnourished children remains high and warrants immediate action. The research further shows that the prevalence of malnutrition is caused by inadequate intake of food, with more than half of the local households failing to meet the daily nutrient and energy requirements. All these set against the context of faster population growth, which further exacerbates the shortage of resources and poses a threat on the supply of food and on the nutritional status of households in the Philippines.  



“The real measure of development is how a country takes care of its children. U4HK represents the fundamental principle that all children have a right to be properly nourished to be able to reach their full potential. The responsibility falls on all Filipinos who want to make a difference in helping raise a healthier generation of children,” shared Mr. Mercado.

 To know more about U4HK, visit www.facebook.com/u4hkPH.

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About United for Healthier Kids
United for Healthier Kids (U4HK) is an advocacy initiated by Nestlé Philippines in partnership with FNRI (Food and Nutrition Research Institute) of the Department of Science and Technology (DOST), the country’s leading network ABS-CBN, Facebook and other institutions in helping address child malnutrition in the Philippines. It is a global partnership rooted in science, powered by creativity and united to help parents raise a healthier generation of kids. For more information, visit www.u4hk.ph and www.facebook.com/u4hkPH. 
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