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Live Healthy with Philips on its 60th Anniversary in the Philippines

Philips Gives You the Power to Live Healthy on its 60th Anniversary in the Philippines

Encourages everyone to #LetHealthyHappenNow as part of a healthy lifestyle campaign

Manila, Philippines – The modern worker faces complex day-to-day routines from home to work, leaving little time for wellness activities. Most people are so involved in their hectic schedules that they fail to maintain a balanced lifestyle. This is likely to be the reason why staying healthy has become Filipinos’ number one urgent concern today, according to a recent Pulse Asia survey.

As it celebrates 60 strong years in the Philippines this year, Philips revealed “Giving You the Power to Live Healthy” – a holistic campaign to encourage Filipinos to adopt a healthier lifestyle. 

Philips strives to make the world healthier and more sustainable through innovation. With its long history, Philips understands the needs and desires of consumers and has a strong heritage of delivering innovation that improves lives - to people, to businesses, to hospitals, to homes and families.

Call to #LetHealthyHappenNow

RJ Buenaventura, Commercial Leader of Philips Philippines Inc., Personal Health Sector, said, “This 2016, Philips reaffirms and strengthens its advocacy in motivating Filipinos from all ages and all walks of life to make healthier choices, enabling us to look forward to a fuller and more enjoyable life for years to come.”

“Being healthy doesn’t happen overnight. If we want to be able to live a long a fulfilling life, we should start living healthy now. We are bringing healthy lifestyle innovations to more Filipino households and to make it easier for them to achieve healthy living,” he continued.

Philips’ 60th anniversary celebration in the Philippines put the spotlight on ‘healthy living’ in a recent event at SM Megamall.

In partnership with Fitness First, guests were able to get a BioScore assessment, a health and fitness calculation that tells them their biological age. The test takes into account one’s lifestyle factors, such as nutrition, sleep, smoking and stress, in addition to health and fitness tests, so one can easily see the areas that need improvement.


Strong at Sixty Advocates

To help drive home the healthy living message, Philips introduced three vigorous advocates who truly show the benefits of a healthy lifestyle, leading active lives even beyond their 60s. 

Chino Reyes, 61 years old, shared his enduring passion as a cyclist. Semi-retired, he spends the rest of his time doing what he loves – cycling and hanging out with his young biking group. Helen Marcelo, a yoga practitioner at 71 years old, talked about her life away from stress while promoting the healing benefits of yoga to others. Ana Ordoveza, 63 years old, revealed how she is able to effectively juggle her family life, business and her fitness regime. 

Chino, Helen and Ana perfectly exemplify the core of Philips’ new campaign, which is empowering active and healthy lifestyles regardless of age.

The weekend event also featured the Philips Health Lifestyle Studio - a showcase of Philips’ diverse range of healthy lifestyle mother and child care products, domestic appliances, and personal care products – bringing healthy lifestyle innovations to everyone of all ages.

Holistic healthcare for changing needs

“Philips believes a holistic approach to health is necessary in order to tackle the fundamental changes in our world and society. We can then ensure better patient outcomes by offering an integrated approach from healthy living and prevention to treatment and home care,” said Buenaventura. “Philips’ 60th year in the Philippines is testament to our strong heritage in providing innovations that truly make life better for Filipinos.”



Strong at Sixty Advocates

To help drive home the healthy living message, Philips introduced three vigorous advocates who truly show the benefits of a healthy lifestyle, leading active lives even beyond their 60s. 

Chino Reyes, 61 years old, shared his enduring passion as a cyclist. Semi-retired, he spends the rest of his time doing what he loves – cycling and hanging out with his young biking group. Helen Marcelo, a yoga practitioner at 71 years old, talked about her life away from stress while promoting the healing benefits of yoga to others. Ana Ordoveza, 63 years old, revealed how she is able to effectively juggle her family life, business and her fitness regime. 

Chino, Helen and Ana perfectly exemplify the core of Philips’ new campaign, which is empowering active and healthy lifestyles regardless of age.

The weekend event also featured the Philips Health Lifestyle Studio - a showcase of Philips’ diverse range of healthy lifestyle mother and child care products, domestic appliances, and personal care products – bringing healthy lifestyle innovations to everyone of all ages.

Holistic healthcare for changing needs

“Philips believes a holistic approach to health is necessary in order to tackle the fundamental changes in our world and society. We can then ensure better patient outcomes by offering an integrated approach from healthy living and prevention to treatment and home care,” said Buenaventura. “Philips’ 60th year in the Philippines is testament to our strong heritage in providing innovations that truly make life better for Filipinos.”

To find more about Philips’ 60th year anniversary campaign and healthy lifestyle innovations, log on to www.philips.com.ph

Strong at Sixty Advocates

To help drive home the healthy living message, Philips introduced three vigorous advocates who truly show the benefits of a healthy lifestyle, leading active lives even beyond their 60s. 

Chino Reyes, 61 years old, shared his enduring passion as a cyclist. Semi-retired, he spends the rest of his time doing what he loves – cycling and hanging out with his young biking group. Helen Marcelo, a yoga practitioner at 71 years old, talked about her life away from stress while promoting the healing benefits of yoga to others. Ana Ordoveza, 63 years old, revealed how she is able to effectively juggle her family life, business and her fitness regime. 

Chino, Helen and Ana perfectly exemplify the core of Philips’ new campaign, which is empowering active and healthy lifestyles regardless of age.

The weekend event also featured the Philips Health Lifestyle Studio - a showcase of Philips’ diverse range of healthy lifestyle mother and child care products, domestic appliances, and personal care products – bringing healthy lifestyle innovations to everyone of all ages.

Holistic healthcare for changing needs

“Philips believes a holistic approach to health is necessary in order to tackle the fundamental changes in our world and society. We can then ensure better patient outcomes by offering an integrated approach from healthy living and prevention to treatment and home care,” said Buenaventura. “Philips’ 60th year in the Philippines is testament to our strong heritage in providing innovations that truly make life better for Filipinos.”

To find more about Philips’ 60th year anniversary campaign and healthy lifestyle innovations, log on to www.philips.com.ph