The Search for Winner Against Asthma 2015


Do you know what Kim Chiu, Arnel Pineda and Michael Christian Martinez have in common? They all have Asthma yet have accomplished so much in their respective fields. Do you know of a friend, loved one or relative who are winning against asthma as well? Do you want them recognized as winners against asthma just like Kim, Arnel and Christian?

GSK will launch the Search for Winners Against Asthma 2015.  The campaign aims to choose and recognize 10 young asthmatic achievers from different walks of life.

The advocacy likewise introduces Olympic figure skater Michael Christian Martinez as the new face ofthe campaign. Martinez, an asthmatic, began experiencing asthmatic bronchitis when he was just two months old.

He recalls being in the hospital frequently and says the cold rink actually helped improve his health. Year after year my health keeps improving, so my mother fully supported me to continue skating saying it's better to spend themoney on skating than in the hospital.

The program is a nationwide search for young asthmatic achievers aged 30 years and younger who are outstanding in their respective fields despite having asthma and inspire asthma sufferers that they, too, can win against asthma.

Therationale for the target age group is driven by thefact that asthma is one of the most important chronic disease during childhood causing substantial morbidity1Uncontrolled asthma is associated with a reduced lung function, impaired performance in physical exercise, and impaired quality olife.  More severe asthma leads to more frequent school absenteeism which may negatively affect an individual’s level of education and, possibly, choice of career5People within this age group are in theprocess of developing the necessaryknowledge and skills that will enable them toachievtheir goals in life and asthma should not deter them from realizing their full potential. Thus it inecessary at this early stage to raise their awareness on asthma and how they can win against it.

Asthma can be a serious condition but it can be controlled. Access to doctors and treatment has been shown to significantly decrease asthma deaths and hospitalizations.8 People with asthma can lead normal and active lives. They can even excel.



WIN AGAINST ASTHM

TODAY


In February 2014, GlaxoSmithKline (GSK) launched Win Against Asthma Today -- an integrated advocacy  campaign  aimed  at  increasing  awareness  and  amplify  existing  efforts  to  spread information about asthma and howit can be managed.

The campaign also encourages patients to consult their doctors and discuss the best way to manage their asthma.

A lot of asthma patients do not realise that they are settling by accepting as normal thelifestyle restrictions resulting from uncontrolled asthma. Patients unnecessarily accept symptoms, assuming that frequent symptoms, exacerbations and lifestyle limitations are an inevitable consequence of having asthma. They may feel that although current treatments can alleviate their asthma symptoms, they just need to accept and bear that it normally happens.   This is where the partnership and constant consult with their doctors become very important.

To prove that the disease should not be a deterrent from living ones life tothe fullest, real asthma patients were invited to provide testimonies of their experiences and how won against the illness. Celebrity asthmatics, Kim Chiu and Arnel Pineda became the featured ambassadors for the first wave of the campaign.

As more asthma patients become aware that they can win against asthma just like Kim and Arnel, thecampaign aims to strengthen its pool ofambassadors to continuously inspire more patients to take control of their asthma.

The Search foWinners Against Asthma will run from February until May 2015 and will be touring different schools and drugstore outlets to spread the advocacy and invite more people tjoin the campaign.

The deadline for submission of entries is on March 31, 2015 All entries will be screened during the first week of April. As we celebrate World Asthma Day on May 5, the top 20 finalists will be announced and will be immediatelfollowed by online voting The top 1Winners Against Asthmwill be announced anawarded by the 3rd week of May 2015.

This advocacy campaign is supported by the Philippine College of Physicians (PCP), PhilippinAcademy of FamilPhysicians (PAFP), Philippine Society of Allergy, Asthma and Immunolog(PSAAI), Huawei and Folded & Hung.

Fomore information please visit http://www.facebook.com/winagainstasthma


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