Mang Inasal Creators' Circle wins in 2023 Dragons of Asia
Mang Inasal , the Philippines' Grill Expert, was named Black Dragon winner in the 2023 Dragons of Asia for its Mang Inasal Creators’ Circle (MICC). MICC, a first-of-its-kind, brand-managed influencer community composed of nanoinfluencers to megainfluencers from different parts of the country, was among the award recipients under the Best Brand Building/Awareness Campaign category. “MICC is one of the biggest post-pandemic milestones for Mang Inasal as we bring the brand closer to the communities we serve,” said Mang Inasal President Mike V. Castro. "We thank all MICC members for their contribution in bringing all the great Mang Inasal updates to their followers. This Black Dragon win is a validation of the effectiveness of their efforts." Created in March 2022, MICC is comprised of digital content creators across the Philippines. Among the members of MICC are top mommy influencers like by Mommy Diaries PH and Mommy Hieds as well as known TikTokerists, including
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