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SM Supermalls launched the SM StartUp Package for aspiring entrepreneurs

It has been almost two years since the pandemic brought Filipino life and many livelihoods to a screeching halt. According to a 2020 Asian Development Bank (ADB) study of 1,804 Philippine MSMEs, 70.6% were forced to temporarily close with 66.2% reported to have temporary staff cuts during the height of the COVID-19 outbreak. Bucking these statistics and the odds created by the changes in the landscape, the enterprising Filipino found many opportunities in online businesses, with the Department of Trade and Industry (DTI) recording over 88,000 new e-commerce registrations at the end of 2020. This figure is projected to be a million e-commerce enterprises by 2022 (from 500,000 in 2020). By taking advantage of the online space, MSME owners have become unsung heroes of the economy, all the while providing for their families and making their business dreams a reality.  SM Supermalls very well understands the potential of each Filipino to be successful business owners because of their founde

Choose Downy This Rainy Season

Rainy season is here and it means I am in serious business again washing our clothes. This single chore takes up most of my time in a day simply because I am very meticulous when it comes to the smell of our clothes. I like the smell of freshly laundered clothes that would simply light up our mood and feel confident that we will feel fresh the entire day. If there is one thing that I am thankful for the technology today is that washing machines makes our life easier as well as fabric conditioners that keeps our clothes smell fresh all day long.

Downy Parfum Collection presents Downy Scent Switcher, a breakthrough technology in fabric enhancers that allows Filipinas to experience a myriad of scents with every rub of their clothes.


DownyScent Switcher’s four variants --- HAPPINESSbrings a playful and breezy vibe with the freshness of fruits, creamy floral mix and a sophisticated frame of woody, powdery and musky notes, INNOCENCE mesmerizes the senses with its charming combination of raspberries, fresh flowers and rich &precious amber, PASSION delights the senses with the fruity, sweet fragrance of apple blossom, freesia and vanilla, and lastly,MYSTIQUE evokes oriental, spicy and floral mix of grapefruit, delicate floral scents, and aromatic spices --- produces a diverse fabric perfume experience, because every time you rub the same portion of your clothes, you enjoy a switch in its scent.

P&G, through Downy Parfum Collection, continues to design delightful fragrance experiences that people can appreciate and remember. Downy Scent Switcher enables everyone to #instaswitchscents when they want to! Available now in supermarkets nationwide.


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